Kishtwar: The Jammu and Kashmir Trade Promotion Organization (JKTPO), under the aegis of the Industries & Commerce Department J&K on Friday organized an Export Awareness cum E-Commerce On-boarding Drive in District Kishtwar.
The event formed part of ongoing district-level export promotion series under the District as Export Hub (DEH) and One District One Product (ODOP) initiatives. The drive aims to strengthen the export ecosystem of the district and provide local producers with improved access to domestic and global markets.
Held under the guidance of Managing Director JKTPO Sudershan Kumar, the workshop was coordinated by District Administration Kishtwar, Directorate General of Foreign Trade (DGFT), Federation of Indian Export Organizations (FIEO), Export Credit Guarantee Corporation (ECGC) and the Government e-Marketplace (GeM).
Specialists from these institutions shared insights on export documentation, compliance requirements, market opportunities and digital trade interventions to support emerging exporters.
Kishtwar is well-positioned to contribute to exports through its unique offerings including saffron, Rajma, walnuts, artisanal crafts and medicinal herbs. Enhancing the capacity of MSMEs, artisans, farmers, SHGs and FPOs with practical export knowledge will help them improve competitiveness and connect with broader market opportunities.
Officials from DGFT briefed the participants on IEC registration, digital export procedures, and available export facilitation schemes. The FIEO shared guidance on packaging standards, branding strategies, and global buyer expectations, while encouraging producers to participate in trade fairs and buyer–seller meets.
The ECGC representatives explained the importance of export credit insurance for managing financial risks and enhancing credibility with international buyers. The GeM team demonstrated onboarding and cataloguing processes, highlighting the platform’s benefits for local entrepreneurs seeking access to government procurement channels.
The sessions also explained export financing, logistics planning, quality certification, pricing strategies, packaging solutions and role of e-commerce platforms in expanding visibility. Participants sought clarifications on market access, product certification, buyer outreach and shipping procedures.
The workshop recorded participation from around 80 artisans, women entrepreneurs, MSMEs, farmers, SHG members, FPOs and youth-led enterprises, reflecting growing interest within the district to explore export and e-commerce avenues.
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